Tcm9669 Paid Posting

Another good article from my readers! Continue submitting!

Managerial communication is different from other kinds of communication. Why? Because in a business or management setting, a brilliant message alone is not sufficient: you are successful only if your message leads to the response you desire from your audience. Therefore, instead of visualizing communication as a straight line from a sender to a receiver, think of communication as a circle, as shown below, with the audience’s response as one of its critical elements.

To get the desired audience response, you need to think strategically about your communication – before you start to write or speak. Strategic communication is based on five interactive variables:

1. communicator (the writer or speaker) strategy;
2. Audience strategy;
3. The message strategy;
4. Channel choice strategy;
5. Cultural context strategy.

Be sure to consider how the variables affect each other. For example, your audience analysis affects your communicator style, your channel choice may affect your message, and the cultural context may affect your channel choice.

-Tcm9669 Paid Posting